Web analytics is a system for collecting data about user interaction with a website. It provides the necessary data for making management decisions. Its indicators point to development directions that help improve the financial results of a business and increase its brand awareness. This service is an additional one and is implemented jointly with Sitesavers, involving a team of PPC specialists or a marketer on the client’s side, depending on the current working model and business goals.
A properly configured analytics system is your control panel that demonstrates the effectiveness of decisions made and indicates current issues. With it, you get effective tools for managing the development of your business online.
Website analytics provides businesses with:
Marketing system pixels are pieces of code that transmit information about user actions on a website to advertising platforms. They are needed to:
The Sitesavers team performs the technical connection and proper implementation of pixels and analytics on the website side according to the supported CMS, ensuring stable data collection for further analysis by the client or specialized specialists.
For typical websites, integration is carried out through content management systems or tag managers familiar to us. In the case of custom websites, connection is possible only after a preliminary technical analysis of the project. After implementation, we check the correctness of the code installation and its basic operation without duplication or technical errors.
Google Tag Manager (GTM) is a tag management center for the largest marketing and analytics platform. It allows you to configure web analytics correctly without constant changes to the website code.
We connect Google Tag Manager to the website and ensure technical readiness for tracking goals defined by the company’s PPC specialist or marketer.
The task of our specialists is the correct connection of the container, transferring events to the data layer, and verifying that the code works stably and without duplication.
This later makes it possible to configure tracking of actions such as form submissions, clicks on phone numbers or email addresses, transitions to messengers, clicks on order buttons, viewing confirmation pages, or moving between stages of the funnel.
After the connection, we test events in test mode to ensure they are recorded exactly when they should be.
Within this additional service, the Sitesavers team performs the technical implementation of scripts, tags, and pixels of analytics and advertising systems on the website. The implementation is carried out according to technical instructions prepared by the PPC specialist or marketer on the client’s side.
Developers add the code to the appropriate sections of the website or through the available technical tools of the CMS, ensuring correct integration considering the project structure. After placing the scripts, a basic technical check for connection errors is performed.
Further configuration of events, verification of data transmission, analytics, and optimization of advertising campaigns are carried out by specialized specialists.
A map on the website is important for trust and conversions. It helps the company establish contact with users more quickly — especially for small local businesses. Our experts connect the map in a way that ensures it:
If needed, we add additional functional elements — routes, links on the map, and integration with the contact block.
Modern web analytics is designed to be connected without deep technical knowledge. Basic modules of Google Analytics or paid services can be set up in a few minutes. However, if you want to get more information and track real customer behavior on your website, true expertise is required.
By ordering analytics setup from the Sitesavers team, you gain the following advantages:
We connect web analytics by inserting the necessary code fragments into the website. Our specialists complete this work quickly, taking into account the specifics of different CMS platforms and technologies. This ensures website stability and allows you to obtain accurate data.
The Sitesavers team is also ready to set up analytics according to your business objectives. Schedule a consultation now to learn about the cost of these services and discuss the terms of further cooperation.
Data is received in real time. For full reports, the systems need time to process the information — usually from a few hours up to 24–48 hours.
The price is set individually. It depends on the implementation, CMS, and the chosen collaboration model. You can use the services of a PPC specialist from our team for a custom analytics setup or involve a marketer from your in-house staff.
Yes, basic analytics can be connected on your own. This will give you general data about website traffic and your website’s position in search results. However, for proper operation of events, goals, tags, and advertising pixels, technical experience is usually required. Therefore, it is better to involve experts with experience in advertising setup.
